Can you guess what kind of company featured the photos above in their Instagram gallery?

You’re probably thinking research center, travel company, or some kind of B2C design brand, but they are actually from the Instagram of B2B company and pharmaceutical giant, Novartis.

Even though consumers don’t typically think of a pharmaceutical company as socially engaging, Novartis managed to craft a captivating content strategy that highlights the connection between nature, medicine and humanity.

Their vision and hard work have paid off too – they have over 26K followers.

B2B brands that are focused only on LinkedIn for their social media are missing a massive opportunity. Traditional B2B marketing tactics, while still important, must now be complemented by a strong social presence on Facebook, Twitter and Instagram.